Adobe Firefly

Adobe Firefly is a generative AI platform designed for creatives, enabling the creation and editing of images, videos, and audio directly from text prompts, images, or conversational instructions. It integrates advanced models like Firefly Image Model 5 for photorealistic 4MP outputs and partner models from Google, OpenAI, and Runway, all commercially safe and accessible via web at firefly.adobe.com or within Adobe apps like Photoshop and Premiere. Key tools include Prompt to Edit for precise refinements, Firefly Boards for collaborative ideation, and a video editor for timeline-based assembly of generative content.

Targeted at content creators, designers, marketers, and professionals, Firefly streamlines workflows from idea to final product, supporting over 100 languages and features like custom models for personalized styles. It's valuable for its ethical AI training on licensed content, unlimited generations for subscribers, and seamless export options for social media or professional use, reducing trial-and-error while maintaining creative control.

Project Moonlight previews agentic AI assistance across apps and social channels, offering personalized recommendations to accelerate content creation, making Firefly indispensable for efficient, high-quality production.